German Exporters

TRADE "MASTER CLASS" WITH DR CHRIS THOMAS 

+Chris Thomas explains how the very successful German trade machine works and what lessons there could be for UK export.

In fact Germany recorded a trade surplus of 16.90 EUR Billion in June of 2013. Seasonally adjusted, the UK's deficit on trade in goods and services was estimated to have been £3.1 billion in March 2013. So there is a really obvious difference.

The German Trade ministry also tenders for inward trade support in each target market which is an interesting contrast to the UKTI model. 

Thanks to an invite from Chris - I was able to see the sort of in-country support given to a German Cloud Computing delegation coming into the UK.  I was very impressed.   Trade nowadays is an interesting mixture of Goods, Services and Knowledge (expertise) and I was really impressed that the German mission contained both Service and Knowledge companies - and they were marketing the security and policy benefits of the "German Cloud"

UKTI should look at benchmarking the very successful German Trade Juggernaut.

#trade #Germany