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Re(SEARCH)ing the Markets for your Products

As we all discovered at last months "Marketing Strategy" event researching the target markets for your products or services is far harder than you think.

Richard Wishart of Delivery Management will give a practical tutorial of how to check out the best terms to use in your in your marketing communications. Most people dont realise that there is a lot of science available to help you in this difficult process. With his unique expertise in "Google for Work" - Richard will give a practical demonstration of the new Google Trends product. Everybody uses Google for search - make sure they are searching for you and your products.

Chris Thomas of Milton Contact Ltd is an expert at finding UK partners and customers for incoming German trade delegations.  Getting the right brief, finding the best matched UK companies and orchestrating the introductions (in spite of language issues) . Over the years some of Chris's briefs have been very obscure - so he has developed the "sleuth like" instincts of a latter day Sherlock Holmes. Chris will show you how he finds customers and Partners for his German delegates.

Huntingdonshire Business Network will be holding a Seminar on Friday 3rd October 1230-1430.

Researching the Markets for your Products     (click to book)

The event is part of the HBN Small Business Toolkit Series and after the event attendees should be able to:

1. Use the new Google Trend to test the effectiveness of your USP keywords

2. How to find the best customers/partners for your product or service
3. Create a persuasive 1 minute Elevator Pitch

The will CPD Certificates for all seminar attendees. Bring along the 3 best selling terms (or USPs) for your products and services.

#HBNSBT #HBNmember

The event will cost £5.00 for members and £10.00 for non-members. There will be a sandwich buffet lunch. All welcome

New HBN CPD program

CONTINUOUS PROFESSIONAL DEVELOPMENT 

Huntingdonshire Business Network (HBN) has just launched its new Autumn Seminar Programme complete with CPD accreditation. The HBN seminars take place on the first Friday of every month at the WI Centre in Huntingdon.  They are open meetings and anybody can attend - with only a small charge for a sandwich lunch.  You can book to attend using the HBN meetup group http://www.meetup.com/Huntingdonshire-Business-Network/  

The first event of the new season was "Marketing Strategy" and this was led by 2 HBN members who are marketing experts  +Simon Atack of Ace Tech Training  and +Tracy Marshall of Approach Direct Marketing.  The event was very popular and a great success and Richard Wishart HBN Chairman (above) received the first CPD Completion Certificate from HBN

All recipients of the new CPD Completion Certificates are encouraged to take "Selfies" and post them on line. 

The Seminars are worth 1 CPD unit and can be used to complement the CPD requirements of any professional body or industry.  Micro-business tend to miss out on the formal professional development training given by larger companies but the new HBN scheme is designed to redress this balance.  

Written by Richard Wishart

HBN Chairman

#hbnseminar

#hbnmember

#cpd

Marketing Strategy Event

Creating a Marketing Strategy for your Business

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.  (Wikipedia)

As we get back into the “Cut and Thrust” of business after recharging ourselves during the summer break -  it is absolutely vital that you have a clearly defined Marketing Strategy for your business. As business owners we need very clear and precise definition of the market we are planning to address and the tools and techniques that we are going to use.

Producing a Marketing Plan that then languishes in your desk drawer is next to useless - It must be a living and dynamic document that drives action and is continually updated by new insights and practical experience.  A well documented and measurable  Marketing Plan is a superb tool for galvanising your Directors, Employees and Specialist Advisors to the same strategic business objectives.

Huntingdonshire Business Network will be holding a Seminar on Friday 5th September 1230-1430.  HBN Marketing Strategy Seminar

The event is part of the HBN Small Business Toolkit Series and after the event attendees should be able to:

1. Create an outline marketing strategy for their business
2. Provide a clear definition of the market to be addressed
3. Create a 10 Point Marketing Action Plan

The Seminar will be led by Simon Atack and Tracy Marshall -  two HBN members with considerable specialist marketing expertise.  Richard Wishart HBN Chairman will chair the event and ask the hard questions.

Simon Atack

Managing Director, Principal Trainer and Consultant at Ace Tech Training and Business Development Ltd

Ace Tech Training and Business Development Ltd are proud to be accredited as an official Registered Training Centre for Levels 1 to 6 of the Institute of Sales and Marketing Management's Ofqual certificated Sales and Marketing courses.

Tracy Marshall

Owner,  Approach Telemarketing. All round marketeer, excels in telemarketing to deliver sales appointments, generate new leads and increase new business

Approach Direct Marketing Ltd is a professional business-to-business (B2B) direct marketing agency. We provide a full range of telemarketing, database building, email marketing services which culminate in managing targeted, effective and productive CRM campaigns.

#hbnmember

#Smallbusinesstoolkit

Written by Richard Wishart