Sunday 25 August 2013

Keep Location Triggers




KEEP INTRODUCES 
"LOCATION TRIGGERS"

On the 25th March Google launched its new note taking App called "Keep"  and it was interpreted as a counter to Apps like Evernote.  I could see the attractiveness of this type of application and started using it straight away but was disappointed by its limited functionality.

Great to see the first major upgrade for Keep that Google released last week.  They released a traditional "Date and Time" reminder function and also a "Location Trigger" for reminders.

We are used to the concept of "Date and Time" reminders as they have been the basis for Alarm Clock functionality for many years.  "Location Triggers" is a completely new concept that I have never seen before.

Essentially you set a Google Maps location to trigger the "Keep" note.  When the GPS in your Mobile Smartphone/Tablet recognises that it at the location it will trigger the "Keep" note.  Similar of course to the automatic location "check-ins" that you can already configure.

The tricky part is finding the Business opportunities for this brand new concept.   There would seem to be some significant opportunities for Courier drivers and courier companies.  "When you are at 123 High Street please ask if the delivery problem that they had last week has been resolved  satisfactorily"  or "When you are at 132 Grove Crescent please take a Meter Reading"  

It will be great to see how the Postal and Express Delivery industry can embrace this new paradigm.  

I will be watching eagerly to see future developments of this very promising application

#postal  #delivery #address #GADA





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