Monday 11 November 2013

NFC Market Projections

NFC MARKET PROJECTIONS

Near Field Communication (NFC) is mainly useful in mobile phones and tablets for close range transactions/data exchange. The phone becomes an RFID reader or tag. It can read tags on bottles and posters. Over 200 million NFC-enabled mobile phones have recently been deployed: Manufacturers controlling 85% of the mobile phone and tablet market include it.

Despite some substantial adoption for "Point of Sale" applications most Postal and Express Parcel operators haven't realised the potential for customer centric and item tracking applications

IDTechEx have just released updated analysis of this really interesting market
http://www.idtechex.com/research/reports/near-field-communication-nfc-2014-2024-000363.asp

Sales of NFC enabled phones vs all mobile phones millions 2013-2015* with % penetration
*For the full forecast data please purchase this report

NFC is a set of short-range wireless technologies, typically requiring a distance of 4cm or less to initiate a connection partly because people do not trust making secure transactions at the longer distances typical with Bluetooth, WiFi and other short range radio protocols. The most popular mobile phone and tablet operating system is heavily committed to NFC.
Mobile phones continue to be by far the most important potential and actual focus of NFC; the technology is particularly suitable for them. The SIM card in your mobile phone is a smart card identifying your account to the network. On NFC phones, the SIM is being extended to act as the Secure Element that can hold other apps such as payment cards. For example, NFC allows you to share small packets of data between an NFC tag and an Android-powered device, or between two Android-powered devices. Most contactless point-of-sale payment systems use an NFC-compatible contactless interface and many of the world's transportation access systems are NFC compatible so considerable infrastructure is already in place for use by NFC-enabled devices. Although progress with transport systems and payments is slow.

#Postal
#NFC
#Identification

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