Marketing Strategy Event

Creating a Marketing Strategy for your Business

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.  (Wikipedia)

As we get back into the “Cut and Thrust” of business after recharging ourselves during the summer break -  it is absolutely vital that you have a clearly defined Marketing Strategy for your business. As business owners we need very clear and precise definition of the market we are planning to address and the tools and techniques that we are going to use.

Producing a Marketing Plan that then languishes in your desk drawer is next to useless - It must be a living and dynamic document that drives action and is continually updated by new insights and practical experience.  A well documented and measurable  Marketing Plan is a superb tool for galvanising your Directors, Employees and Specialist Advisors to the same strategic business objectives.

Huntingdonshire Business Network will be holding a Seminar on Friday 5th September 1230-1430.  HBN Marketing Strategy Seminar

The event is part of the HBN Small Business Toolkit Series and after the event attendees should be able to:

1. Create an outline marketing strategy for their business
2. Provide a clear definition of the market to be addressed
3. Create a 10 Point Marketing Action Plan

The Seminar will be led by Simon Atack and Tracy Marshall -  two HBN members with considerable specialist marketing expertise.  Richard Wishart HBN Chairman will chair the event and ask the hard questions.

Simon Atack

Managing Director, Principal Trainer and Consultant at Ace Tech Training and Business Development Ltd

Ace Tech Training and Business Development Ltd are proud to be accredited as an official Registered Training Centre for Levels 1 to 6 of the Institute of Sales and Marketing Management's Ofqual certificated Sales and Marketing courses.

Tracy Marshall

Owner,  Approach Telemarketing. All round marketeer, excels in telemarketing to deliver sales appointments, generate new leads and increase new business

Approach Direct Marketing Ltd is a professional business-to-business (B2B) direct marketing agency. We provide a full range of telemarketing, database building, email marketing services which culminate in managing targeted, effective and productive CRM campaigns.

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#Smallbusinesstoolkit

Written by Richard Wishart